As an eco-friendly clothing brand that prioritises sustainability over profit, we knew that the fast fashion industry is going out of control. It contributes heavily to environmental pollution in all stages of production, from global transport emissions to textile waste going to landfill.

  • Landfill Waste

    Up to 40% of all clothes made by the fashion industry end up being taken to landfill.

  • CO2 Pollution

    The fashion industry contributes to 10% of the global CO2 emissions alone.

  • Plastic

    Over 50% of global clothing is made using plastic.

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  • Organic Cotton

    Our products are made from GOTS certified organic materials.

  • Renewable Energy

    A combination of both wind and solar power is used within the supply chain to manufacture our products.

  • Plastic Free Packaging

    We use paper bags or cardboard boxes for larger orders. No plastic bags here.

  • Circular

    High quality products and recycled after use to create a circular fashion system.

  • Planting Trees

    Our print partner plant trees as part of their sustainability measures.

  • Recycled Water

    Where our products are dyed, the water is recovered, cleaned and recirculated.

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Circular continued...

All of our products are designed to be recycled and made into something else.

When items wear out, customers scan a QR code on the label to send them back. This is how our 'Remill' products are made. In return, they get store credit to spend on the future purchase of a circular economy product. See our FAQ's for further detail.

This system is far superior to conventional practices where old clothes are simply thrown away-this is real change.

Dive In

We don't stop at just eco-friendly clothing.

From each sale, we generate funds for ocean conservation and ocean clean up campaigns.